The webinar funnel template consists of four funnel steps:
1. Landing page
2. Registration pop up
3. Thank you
4. Webinar replay
What is a webinar funnel?
A webinar funnel is a marketing strategy that aims to attract potential customers and convert them into attendees of a webinar. A 4 step webinar funnel generally consists of the following steps:
Landing Page: This is the first step in the funnel, where you create a landing page that describes your webinar, its benefits and what attendees can expect to learn. The landing page should have a clear call-to-action (CTA) that directs visitors to register for the webinar.
Registration Pop-up: After visitors click on the CTA on the landing page, a registration pop-up appears where they can enter their details, such as name, email address, and any other relevant information required using the form widget. This step is important to capture the details of potential attendees.
Thank You Page: Once visitors submit their details, they are directed to a thank you page. This page should express gratitude for their registration and also provide them with information on what to expect next, such as details on how to join the webinar. An email can also be sent using the email automations tab.
Webinar Replay Page: This is the final step in the funnel, which appears after the webinar has been conducted. The replay page allows attendees who missed the live webinar to view the recorded version. This page can also be used to promote any related products or services that were mentioned during the webinar.
By following this 4 step webinar funnel, businesses can effectively attract and convert potential customers into attendees of their webinar, and eventually, into paying customers.
The Funnel Steps:
The below image displays the 4 step funnel within the builder it's self. As you can see, you have a all the required steps to make it function for you.
Note: To the right of the third and forth step you will see a trophy icon. This denotes a funnel step goal. For example, Once the visitor has taken action on the landing page. They have hit a goal. You can see all goals within the funnel analytics tab.
Funnel Overview
Below we have displayed the funnel steps in full page layout.
Landing Page
Registration pop up
Thank you page
Webinar replay
Landing Page:
The landing page is built using many elements, which located within the containers themselves. The main emphasis here is to generate leads for the webinar. By providing enough information for them to take action and move to the next step. To capture lead information we're using the forms widget. Once the user fills in the form they will proceed to the next step 'Thank you' during this process we have captured their email and add them to an email list.
The format and layout design for the lead webinar funnel is broken down into multiple containers ensuring that all information is displayed correctly and most of all clear to read and understand. You will notice that in all our templates that we have added simple text to assist you what to write.
Note: That any element of the funnel design can be fully edited to how you wish.
Registration pop up:
For this example we have placed the registration pop up to display to the lower right of the screen. Note: there are multiple displays you can use. Depending on the type of webinar campaign you are running, will depict what type of information to add to the pop up.
In our example, the pop up contains a timer widget, just to emphasis the importance of registering or maybe the date in which the webinar is taking place. Also adding in the form fields required.
You may of noticed that on the landing page we have both a button and also a form widget. The great thing with our funnels, they not only work top to bottom, but also bottom to top. For example, after a users takes a specific action you can move them to any part of the funnel. In the case of the form on the landing page, once they fill out the form we just send them straight to the thank you page 'which skips out the popup widget'.
Thank you Page:
Depending on the type of webinar campaign you are running, will depict what type of thank you page information you'll need.
In our example, the landing page was to simply generate leads for our webinar to help build our email list. In this case it was adding a link to the cta button to get them to join our Facebook community.
Webinar Replay:
In most cases, people who run webinars like to add a replay of that webinar to allow people to re-watch or even for people to purchase. The page is very simple and contains a video embed. And again displaying a call to action to join our community. You could also embed a product that you wish to sell if required.