Tags are perfect to help segment your audience within your contacts area.
To create a tag > Go to the Contacts tab > Select the Tab Icon as shown below.
Once you created a new tag it will display in your tags list. You will also be able to view all contacts who have a specific tag added to their profiles.
You can also create tags on various widgets such as checkouts, forms, trigger automations and more. To help speed up your tag creating process.