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Email Campaigns

Discover how to craft email campaigns with templates and track subscriber performance in this article.

Cassia Watts avatar
Written by Cassia Watts
Updated over 7 months ago

In this article you will discover how to create your email campaign, using pre-made templates to managing subscriber performance.

Create and publish your next email campaign in 3 simple steps.

Select campaign tab:

Name campaign:

Select your campaign type:

Select your template:

Create a template from scratch:

  • Drag and drop builder

  • Text email

  • Custom HTML template

Edit your email template:

Select from numerous pre-built block designs and simply drag into position.

Email styling:

Set your email background colour to adjusting the width.

Select your audience:

Whether you need to send an email to an entire list of subscribers or a segmented audience, simply select and go next.

Campaign settings:

Add a catchy subject line to ensure your subscribers open your email. Include your CRM properties to personalize the subject line too.

If you need to send a test email, to check out your design and all links go to the right place, go ahead and send yourself a test email.

Send it:

Send your campaign right now or schedule it for a later date and time.

Email insights:

Once your campaign has successfully been sent to your subscribers, you can now view the email performance. Simply click on the campaign you want to view:

To analyze your email campaign performance, this dashboard will help you view:

  • Email opens

  • Link clicks

  • Preview - so you can remember what the email contained

  • Who unsubscribed

  • and more...

Individual subscriber performance:

If you want to view how a specific subscriber is engaging with your email campaigns, you can head to the CRM/Contacts tab > select the subscriber > then select the marketing details tab - as highlighted below.

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